Corporate Director of Marketing
The Rottman Group has been retained to find a Corporate Director of Marketing for US Oral Surgery Management (www.usosm.com). The Corporate Director of Marketing will be responsible for the planning, development, coordination and execution of all marketing initiatives and community relations activities for the US Oral Surgery Management partner surgeon practices. USOSM is the first Shared Service Organization (SSO) in the oral surgery space and is growing very quickly. The company is well funded by PE firms with sector experience and lead by experienced, quality executive leadership.
We are in another high growth phase in the physician practice management or shared services organization industry. With new SSOs emerging regularly, there are key factors to consider in making a choice to be a part of one.
Is this the first time for either the executive leadership or the private equity backers to work in a physician practice model?
There are many trying to be in the physician SSO business, both as financial backers and as executive leaders. There are very unique dynamics and absolutely a learning curve for those who don’t have extensive experience in the physician space. You don’t want to suffer through either’s learning curve.
USOSM’s executive leadership and private equity partners both have extensive experience here.
How crowded is this specific space?
Is this a mature sector? How many other suitors is this physician or group hearing from?
USOSM is the first in the oral surgery space. As a result, you’re able to benefit from the first-mover advantage vs. being one of the crowd.
There are approximately 7,500 oral surgeons in the United States. It is a very fragmented market with 94% or all US oral surgeons operating independently. The oral and maxillofacial surgery market today is approximately $9 billion with an additional $5 billion in dental implant services.
Just over a year old, USOSM is already a $100M organization. They anticipate doubling
this in 2019 and reaching $300M revenue in their third year of operation.
The initial USOSM platform was formed in November 2017 by RiverGlade Capital and
the Thurston Group through the combination of two oral surgery groups in Austin
and Dallas. The Thurston Group (www.thurstongroup.com) and RiverGlade Capital
(www.rivergladecapital.com) both have successful experience working in the practice
management sector across different specialties.
The initial two anchor practices consisted of 18 physicians in 17 locations. The
response has been very positive and USOSM has already grown to 11 groups consisting
of 41 physicians. There are multiple other groups in the development pipeline in a
Another very important thing to point out about USOSM is that before the integration of practices, a full leadership team and infrastructure had been developed. They are not in a “fake it till you make it” mode or mentality. This is a very well thought out, well put together operation you can be proud to represent with confidence of competence.
Develop and execute comprehensive marketing tactical plans, both short and long range, to support revenue objectives of partner practices.
Work in cooperation with the referral development managers and practice operations directors to coordinate specific strategic marketing initiatives, community relations, and promotional activities.
Lead discussions that translate business goals into successful marketing strategies.
Plan and executive comprehensive marketing campaigns with a matrixed team of designers, writers, videographers, media relations, internal communications and event experts.
Generate creative marketing concepts and evaluate creative work.
Report metrics and outcomes of marketing efforts through executive dashboards and stoplight reports.
Develop comprehensive marketing plans for the practice partners of USOSM, including competitor intel, business development opportunities and regional geographic focus.
Oversees and evaluates market landscape and adjusts marketing strategy to meet changing market and competitive conditions.
Ensures marketing objectives/goals match to designated budgets.
Utilize data to access markets and develop insights and marketing opportunities to creative awareness and brand differentiation.
Working knowledge of CRM- how to access data and identify insights that drive volume.
Develop digital marketing strategies and plans that utilize social media outlets.
Measure and show tangible results of marketing initiatives.
Resolves conflicts and facilitates change, where applicable, in structure of marketing group to ensure objective fulfillment and swift response to marketing challenges and opportunities.
Guides preparation of marketing activity reports and presents to direct supervisor and partner surgeons where appropriate.
Establishes and maintains a consistent corporate image throughout all promotional materials, print and social media events.
Achievement Focus: Demonstrates persistence and overcomes obstacles. Measures self against standard of excellence. Recognizes and acts on opportunities. Sets and achieves challenging goals. Takes calculated risks to accomplish goals.
Business Acumen: Aligns work with strategic goals. Demonstrates knowledge of market and competition. Displays orientation to profitability. Understands business implications of decisions.
Business Ethics: Inspires the trust of others. Keeps commitments. Treats people with respect. Upholds organizational values.
Managing Customer Focus: Develops new approaches to meeting customer needs. Establishes customer service standards.
Strategic Thinking: Analyzes market and competition. Develops strategies to achieve organizational goals. Identifies external threats and opportunities. Understands organization’s strengths & weaknesses.
Visionary Leadership: Acts in accordance with vision. Communicates vision and gains commitment.
As the ninth-largest city and part of the fourth-largest metropolitan area in the nation, Dallas
covers approximately 343 square miles and has a population of 1,241,162. The ultra-modern
and sophisticated city attracts worldwide travelers, making the area the No. 1 visitor and
leisure destination in Texas.
Dallas is filled with some of the best shopping in the southwest, four-and five-diamond/star
hotels and restaurants, the largest urban arts district in the nation, 14 entertainment districts,
over four professional sports teams, Six Flags, Sea World, and much more. Dallas is a city of
success, where optimism meets opportunity. Its pioneering spirit is alive and well, and the
philanthropic contributions from its many residents continue to enrich the community and
quality of life.
The following links have a wealth of community information:
This person will have a competitive base salary and 20% bonus opportunity.
Feel free to openly share this information. If this is something you are open to exploring, please contact:
Director of Recruiting
The Rottman Group, Inc.