The Rottman Group,
Inc.
Redefining an Industry One Relationship at a Time.
The Human System Vol. 1, No. 2
The
“Everyone is above average phenomenon”
Aside
from other thoughts, today I will give you a great way to sell your CEO on your
next idea or program. So see this
through to the end.
Remember
our Foundational Theory: There
is a competitive advantage that you are responsible for:
it is the Maximization of your Human System.
Steven Covey puts it this way, "The
enemy of the 'best' is the 'good'."
"Good is good enough until you know what better is; then good enough just isn’t good enough anymore.”---Don Rottman, 6/6/01 (That will twist your tongue and bend your mind. I call it mental yoga.)
Below is a standard distribution
curve. (I know, a flashback to a
statistics course and your reaching for the Rolaids/Aspirin as we speak.)
I’ll warn you now; it is a model that we will use for many different
applications over time. However,
this will be a mild dose, I’ll slowly build your tolerance.
As
a quick refresher, remember that zero represents the 50th percentile,
or average; 70% fall between -1 and
+1 standard deviation (a unit of measure in stats), 84% are below +1 standard
deviation. Do you feel the migraine
coming? I bet you didn’t know I was bi-lingual, fluent in “Confusionese”.
I’ll start talking English again.
Stop and take a moment. I want you to or score yourself in terms of screen!) percentile. Where, relative to your peers in the industry and your competition, do you fall on this “map”? (Don’t mark on the screen.)

Where
did you score yourself? 60th, 70th, 80th percentile?
How many people do you think just scored themselves below average?
Guess what, by definition, ½ ARE below average.
BOOM: big gap in reality!
But that’s them, not you, right?
Can you articulate the tangible, identifiable things you do that are
more-better-different than your peers and competitors that validate whatever
margin above average you scored?
Consider
that first curve a composite.
Now lets separate some of the components of human resources.
We will use two categories; mechanical to represent things with
relatively high standardization; variable to represent those things that have
more flexibility/changeability.
(I know there are gray areas, you can change my list any way you like.)
Joint
Commission
Training & development
State
& federal regulations
Culture cultivation
Compensation
Motivation
Benefit
plans
Recruitment
Labor
relations/contract compliance
Selection
Policy
& procedures
Retention
Recruitment
Employee relations
Selection
Below are two more curves:

Curve #1 has high kurtosis. (I
threw that in for those that didn’t think I knew the technical term for it.
No, you can’t get a vaccination against kurtosis.)
Basically, what this means is that there is much less that distinguishes
someone who is at the 40th percentile from those at the 60th
percentile. (Sneak preview:
valuing this variance is another e-letter to come; neat
stuff.)
With Curve #2, low kurtosis, there
is a wider variance between those at the 40th vs. 60th
percentile.
Curve #1 represents the mechanical
things, standardized things. I put
compensation and benefits in here because you are forced to be very similar to
your competitors. Most variation
here is in inter, not intra-market.
When you look for ways to set
yourself apart, to gain an advantage and value, spend time on those things that
have a higher opportunity for differentiation.
Don’t put your creativity into meeting state regulations or
meeting OSHA guidelines, you won’t see much of a difference. Spend it on
retention strategies, developing your culture, developing your people.
Not that the mechanical things don’t require your time, but understand
the value of the variable things. Many
people spend all their time on the things in that “mechanical” column and
don’t get time do work on the “variable” things.
I told you I would give you a way
to sell your CEO or other decision makers on your ideas.
Walk them through the first curve the way we did.
Have him/her tell you why they are above average.
Use the other two curves to explain the impact and value of variation.
Use the logic to sell for you, especially in their income statement
driven world. Though turnover
cost doesn’t have a line item on the balance sheet, it is real.
This may be the only way to sell “theoretical” spending: things that
build morale, culture, retention, development, etc.
Did you notice that recruitment and
selection were in both columns? Several
things could possibly go in both.
You may have a traditional, standardized function or you may
have a more progressive one. Recruitment
and selection are handled mechanically in some organizations, strategically in
others (be careful about which one you put yours in and remember this thought
for later).
HR Evangelist
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