The Rottman Group, Inc.       

       Redefining an Industry One Relationship at a Time.

 The Human System  Vol. 1, No. 1

This e-letter is to introduce you to “The Human System,” and myself, Don Rottman, HR Evangelist.  This is the beginning of a new e-letter series.  Before you jump down and pull the trigger on the optional “REMOVE ME” button, I hope you will give this an opportunity.  Why?  Read on.

(FYI, I do understand and appreciate the value of your time.  Thus it is my challenge to always make reading this a wise investment on your part.)

What is an HR Evangelist?  I think you will come to understand.  I am preaching a message; one of elevation of strategic human resources in healthcare.  It is a sermon that has been preached, but not always practiced.  We will address some reasoning for this later.  My goal is to give perspective, logic, and pragmatic thought to help you to better understand and in turn, give you ways to help “sell” your own organization on these same principles.  I hope we have some fun at the same time.

This is intended to be interactive.  There will always be an opportunity for you to respond to me to tell me your experiences, thoughts, and just how off base I am; or not. 

Foundational theory:  There is a competitive advantage that you are responsible for:  it is the Maximization of YOUR Human System.  Most forces in healthcare today drive standardization of operations:  Joint Commission, Managed Care companies/contracts, HCFA, etc. There are two competitive advantages you have as an organization:  One is the creation of new revenue (physician recruitment, program development, new payor contracts), the other is the “Maximization of your Human System”.  You can do little about the former, but are the architect and catalyst for the latter.  Take charge of it.

The following are some of the topics that I have planned for our adventure together.  I hope you will be enticed enough to give this thing a shot.  If not, you have every right to pop on that “GET OUT OF MY LIFE” button.  If so, you do have to give me a reason, a very good one, or I will sell your name to long distance companies.  (Please have enough sense of humor to know I am kidding).

I hope this glimpse is enough to get you to make that next valued investment of your time.  At any time you don’t feel it is of value, I will send you a refund with three extra minutes free.

You always have a choice, so choose to make it a great day!

Don Rottman

HR Evangelist